linlinchasse Brand Story
“Confidently Forward, Linlin Chasse Accompanies You Brave Dream Pursuits.
Linlin Chasse is a Chinese fashion brand full of personality and unique charm, founded by designer Lin Zhu, who graduated from the Central Saint Martins women’s wear program in 2019. Known for its distinctive gothic and rock style, as well as its dark-themed designs, the brand has been humorously dubbed “Linlin Tragic Death” by internet users, a name that accurately conveys the brand’s dark aesthetic.
Designer Lin Zhu stated, “Regardless of the season, I hope Linlin Chasse can achieve a delicate balance between retro, ceremonial, and gorgeous qualities, infused with a playful attitude and rock temperament.” This is the first impression she wants to convey to the public about Linlin Chasse.
The brand story of Linlin Chasse revolves around the pursuit of independent spirit and personalized style. Drawing inspiration from rock culture, gothicism, and dark art, the brand presents a unique fashion attitude. Linlin Chasse’s designs combine retro elements with modern aesthetics, creating clothing collections full of tension and personality.
Linlin Chasse not only focuses on exterior design but also emphasizes internal quality and craftsmanship. The brand insists on selecting high-quality fabrics and exquisite craftsmanship to ensure that each garment demonstrates high-quality production standards. Additionally, the brand is committed to sustainability, focusing on environmentally friendly production and social responsibility, striving to inject more positive energy into the fashion industry.
The story of Linlin Chasse is about a brand that dares to express itself, encouraging people to embrace their true selves and pursue individuality and uniqueness. With its distinctive design philosophy and style, the brand attracts fashion enthusiasts who seek differentiation and embrace diversity. Linlin Chasse brand brings new vitality and inspiration to the fashion world with its unique style and brand spirit.
